Kaiser advises technology, telecom and media (TMT) clients with voice-of-market, insight-informed strategies designed to accelerate growth, increase share, and optimize for operational efficiency and effectiveness.
Consumers and businesses are ingesting and generating various forms of media (data) through traditional and modern end-points (books, TV, radio, smart phones, tablets, laptops, headset/glasses and smart monitors) and using traditional and modern networks (copper, fiber) delivered by traditional, online and mobile services. Concurrent with this movement to new content forms and new platforms is an increasing demand for low-latency, low-cost voice and data services powered by cloud, next generation wireless networks and edge computing solutions.
To address TMT market opportunities, vendors are accelerating investments in technologies, equipment, online/mobile/terrestrial services and new capabilities to support an increasingly service-oriented mix of solutions. With competitive threats arising from outside traditional sector swim lanes, companies driving growth and share must keep abreast of emerging trends, technologies and customer needs, and must continually refine and align operational strategies to ensure operational alignment with these new growth initiatives.
As the graphic below shows, select players in tech, media and telecom have added capabilities to enhance their core businesses while also adding new sectors, functions, business models and revenue streams to their existing core.
While Kaiser’s TMT practice is managed as a single practice, each sector has its areas of focus.
Kaiser advises clients whose businesses span the whole stack from infrastructure and operating systems to gaming and analytics using a unique blend of quantitative analytics fueled by a best-in-class primary research capability. Kaiser’s projects typically center on market opportunity assessments and competitive landscape understanding in hardware, software, and services, with substantial concentration in IoT and cloud topics.
For over 37 years, Kaiser has developed a legacy of rigorous quantitative and qualitative analysis which supports and guides our clients as they make choices to create long term, sustainable growth.
Our Technology practice has built upon this legacy for the Technology sector and we have specialized in the following areas for our clients:
- Understanding current and future customer needs
- Evaluating potential market opportunities for new technologies and adjacency applications
- Identifying potential disruptive business models
- Developing go-to-market product strategy
- Assessing competitive threats
- Gauging partnership and acquisition opportunities
As advances in technology work to keep up with increases in consumer demand, today’s global telecommunications companies are challenged to evolve at an equally rapid pace. In this context, our practice works with clients to hone their “operationalized strategies”, by providing market insights and sharing comparative experience from industry leaders.
A pioneer in telecommunications consulting, our team?incorporates a blend of strategy expertise and operational know-how to help telecom companies address their trickiest challenges.?We work extensively with major Tower / Small Cell Operators, Wireless Infrastructure Companies (Fiber & Data), Telecom Carriers, Enterprise Communication Services Providers, Network Equipment & Services Vendors, and Device Vendors.?Our team draws on a 30+ year track record of success, having helped companies of all sizes and maturity levels improve the ways that they:
- Create, refine, articulate, and operationalize their strategy
- Structure, design, and staff their business units to align with business drivers
- Set targets and measure real-time performance against goals and industry benchmarks
- Develop and implement replicable business processes, procedures, and support systems
- Facilitate inter-company communication, foster collaboration, and refine corporate culture
Kaiser supports both traditional and new media companies seeking to drive growth and share in the context of a world migrating from print, TV and radio businesses to online and mobile services models. Whether born in the cloud/phone or grounded in traditional media, companies are fighting for share of wallet among advertisers and of subscription revenue among consumers. Technology companies with core competencies in online and mobile are applying their technology stack and user base to drive ad revenue and subs.
Our team’s services to help media companies address these challenges include:
- Understanding current and future state media mix
- Assessment competitor and vendor landscapes to understand solution, positioning and partnership opportunities
- Analyzing existing and emerging media business models
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